México, una gran mercado para el consumo de los videojuegos

Excelente artículo de GameSpot.

Gaming in major territories like the US, Japan, and Europe has been growing rapidly with the latest generation of consoles, and a new report from Americas News Intelligence says that Mexico is expanding right alongside its international counterparts.
According to the report, the Mexican game industry's rapid expansion could see it reach $1 billion in annual revenues by the end of the decade. Last year, the country's gaming market totaled almost $515 million, with 2007's haul projected at almost $670 million, and 2008's total estimated at more than $818 million.
"The results of our research flies in the face of the image of Mexico as an insignificant consumer market plagued with piracy," the report's lead analyst, Phung Pham, said in a statement. "There is a booming gamer population and despite problems with piracy, a substantial level of legitimate business. And video game publishers are finally starting to take note."
One of the reasons given for the growth is that it is partly due to a cultural phenomenon. Pham and his coauthors point to the rising average age of marriage in the country as one significant factor. According to the report, since 1995 the average age of marriage has risen from 20 to 25 for women, and from 23 to 28 for men. They note that in Mexico, it's common for young adults to live with their parents until they get married, which means money that would have been spent on housing can instead go toward discretionary purchases. As the average age of marriage increases, the number of years during which each customer can spend more on games and less on starting a family increases.

Fuente: Gamespot.